Synergy Environmental came to us with a complex identity and an even more complex website. Their services ranged from biohazard cleanup to porta-potty rentals, but everything lived on a single page that confused visitors and diluted their credibility. They needed a site that could communicate empathy for sensitive work while clearly organizing their expanding list of services under one unified brand.

We restructured the entire website around clarity and compassion—reframing how their services were presented, renaming stigmatized terms, and designing a user experience that felt human first, transactional second. The new sitemap, content strategy, and design language brought emotional intelligence to an industry that often lacks it, giving Synergy a site that communicates trust, professionalism, and room to grow.